Search products and add up to 500 offers with Add Products listing feature
Our updated Add Products listing tool helps you search for products already listed for sale in Amazon’s store in bulk and add up to 500 offers with minimal details required. It’s part of our efforts to offer you a faster and more intuitive listing experience.
Previously, you could only use the Add Products tool to search for a single product using identifiers, such as its name, UPC, EAN, ISBN or ASIN.
Now, you can search for multiple products at the same time with the following options:
Add Products: Search for up to 20 products and add information, such as price and quantity to submit your offers in one go in Seller Central.
Add Products via Upload: Search for up to 500 products and generate a pre-filled excel template. Once you add information, such as price and quantity, you can use the spreadsheet to quickly list offers using Bulk uploads.
Personalized recommendations now on the Fulfillment Insight Dashboard
The Fulfillment Insight Dashboard provides insights about your delivery performance. You can now get personalized recommendations for your seller-fulfilled, non-Prime orders based on categories, such as handling time and on-time delivery rate. This will help you identify and remove issues in the fulfillment performance of your professional selling account.
Recommendations can help you improve delivery performance and optimize shipping choices, which can help increase sales.
How we prevent counterfeit, fraud, and other forms of abuse
We recently released our Brand Protection report, which outlines our commitment to the authenticity of goods sold in our store and to holding bad actors accountable to protect your businesses and help you grow.
In 2023, we invested more than $1.2 billion and employed more than 15,000 people—including machine learning scientists, software developers, and expert investigators—dedicated to protecting customers, brands, sellers, and our store from counterfeit, fraud, and other forms of abuse.
The report outlines the progress we’ve made, including the following highlights:
In 2023, we identified, seized, and appropriately disposed of more than 7 million counterfeit products worldwide, preventing them from harming customers or being resold elsewhere in the retail supply chain.
Since its launch in 2020, Amazon’s Counterfeit Crimes Unit has pursued more than 21,000 bad actors through litigation and criminal referrals to law enforcement.
Our proactive controls blocked more than 99% of suspected infringing listings before a brand ever had to find and report them.
Since 2020, while the number of products available for sale in our store has continued to grow, we have seen more than 30% decrease in the total valid notices of infringement submitted by brands.
We remain committed to continued innovation and will not rest until we drive counterfeits to zero.
